Clickstream data can reveal:
Number of pageviews
Pattern of websites visited
Date and time visited
Number of customers with shopping carts
Number of abandoned shopping carts
Friday, April 9, 2010
Chapter 3 Q7 List 3 metrics would you use if you were hired to assess the effectiveness and the efficiency of an eBusiness web site?
Date and time visited
Number of customers with shopping carts
Number of abandoned shopping carts
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