High quality information is crutial to the decision making process of any organization. The characteristics of value information include:
Completeness: if data is incomplete then it's useless since it wouldn't represent an accurate whole image of reality.
Consistency: crutial part of the database approach as same data will be shared through the different departments.
Uniqueness: data has to be unique and pass the data integrity test.
Timeliness: data has to be updated to consistently be reliable.
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