Chapter 9 Q3: Describe and differentiate the CRM technologies used by marketing departments and sales departments.

There are three marketing operational CRM technologies:


1-List generator: compiles customer information from a variety of sources and segment the information for different marketing campaigns
2-Campaign management system – guides users through marketing campaigns
3-Cross-selling and up-selling:
-Cross-selling – selling additional products or services
-Up-selling – increasing the value of the sale